The Lewis Model of Cross-Cultural Communication

The Lewis Model of Cross-Cultural Communication by Richard D. Lewis is a powerful framework for understanding how people from different regions think, speak, and interact.

It breaks global communication styles into 3 categories:

🔹 Linear-Active – Task-focused, logical, direct. (Logicians)

🔹 Multi-Active – People-first, expressive, flexible. (Emotionals)

🔹 Reactive – Calm, respectful, indirect (Diplomats)

Each style works differently—especially in business, negotiation, or team leadership. Knowing the difference can mean the difference between misalignment and trust.

Before you travel, lead, or collaborate internationally, take time to study how others communicate.